Week three: I've done my research... what next?

Once you have spent at least two weeks doing market research, its time for the next step! Branding!

The most important parts of any brand design are fonts and color. Both convey the 'essence' of a brand. They show emotion, personality and character. Without the right lettering or pallet, you could be misrepresenting the ethos of your company. In other words - they're important.

Now, I know that it can be hard to sort through so many fonts and colors to create a theme which will be permanent and recognisable. Which is where my favorite part comes in... mood-boarding! Create a board of color, images, and fonts which convey the branding and emotions that you're looking to emulate! Pinterest can be a useful tool to collect images that match your theme, and there are plenty of downloadable fonts online on websites like Adobe Fonts.

If you don't know what a mood-board looks like, here are some examples:

So, you've chosen your branding, colors and theme - it's time to make some posts! Media like Instagram, websites and blogs involve largely aesthetic marketing, so it's a good idea to use apps and preview windows to ensure that your branding looks how you envisioned it. Apps like Unum exist for Instagram, and websites often give you a preview. For other socials, like Facebook and LinkedIn, you may want to paste your images together on a Word document, Adobe Illustrator, or Photoshop to make sure that they all match up.

Once you've done that, you're all set to move onto the final step! Don't forget to follow my blog to stay updated and find out more!